RESTAURANT

RESTAURANT

HOJOKBAN_cheongdam

CLIENT

GFFG

LOCATION

1F, 39, Eonju-ro 164-gil, Gangnam-gu, Seoul, Republic of Korea

YEAR

20.01

AREA

77 sqm

CLIENT

GFFG

LOCATION

1F, 39, Eonju-ro 164-gil, Gangnam-gu, Seoul, Republic of Korea

1F, 39, Eonju-ro 164-gil, Gangnam-gu, Seoul, Republic of Korea

YEAR

20.01

AREA

77 sqm

PHOTOGRAPHER

Kang min gu

PHOTOGRAPHER

Kang min gu

HOJOKBAN, situated in an Apgujeong alley within Gangnam, Seoul, serves Korean fusion cuisine and traditional alcoholic beverages. The name "HOJOKBAN" derives from the traditional Korean table resembling the legs of a tiger. This amalgamation of traditional Asian aesthetics and modern sophistication has turned into a favored restaurant and bar, renowned for its Korean fare and drinks.

The primary window comprises curved lines with multiple frames inspired by traditional Korean sliding door frames. A vibrant orange partition at the main entryway is adorned with tiger-patterned wallpapers, mirroring the traditional Korean Beong-Pung partition. Tiger-themed furniture and signage contribute to infusing the compact space with a playful charm.

In line with the restaurant's name, the ceiling structures mimic the shape of traditional HOJOKBAN table legs, enhancing the space's distinct appearance. These ceiling structures internally feature mirrors, effectively brightening the area with minimal lighting. Each seating cushion displays a tiger's face, warmly welcoming guests. The intricate floor tile pattern is reflected in the ceiling mirrors, projecting HOJOKBAN's detailed beauty onto the ceiling, unintentionally becoming a popular photo spot among patrons.

The hallway blends the serene essence of Asian tradition with modern wall lights and wallpapers. Each table is crafted by repurposing traditional Korean wooden table tops, cut and paired with steel legs. The backrests of fixed sofas combine glossy Korean silk material (Bi-Dan) and faux leather, offering a soothing contrast against the wooden ceiling's natural tones. Diverse wallpapers adorning each wall create a sense of intricacy and depth, further emphasized by their reflection in the mirrors. Every design detail was meticulously considered to complete this unique Korean fusion restaurant within a compact 65-square-meter space.

CONTACT

1F 14, Jangchungdan-ro 6-gil, Jung-gu, Seoul,

Republic of Korea

Ⓒ 2024 kovalt. All Rights Reserved.

CONTACT

1F 14, Jangchungdan-ro 6-gil, Jung-gu, Seoul,

Republic of Korea

Ⓒ 2024 kovalt. All Rights Reserved.

CONTACT

1F 14, Jangchungdan-ro 6-gil, Jung-gu, Seoul,

Republic of Korea

Ⓒ 2024 kovalt. All Rights Reserved.