LUCKY CHOUETTE_coex

In celebration of the 10th anniversary, the women's contemporary brand LUCKY CHOUETTE, developed by Kolon Industries FnC, has reopened its Seoul COEX branch with a renewal. Evolving alongside the 10th-anniversary archiving, the transformed space reinitiated from a circular core structure, reminiscent of the "owl" denoting CHOUETTE.

Embracing the brand's yellow color as the primary hue, the revamped store incorporates vivid blue-colored furniture and objets d'art. Collaborating with the textile design studio FIVECOMMA, a circular arrangement of utensils emanating from a blue weaving objet, symbolizing the nest, adorns the central space.

Kovalt, the design firm responsible for the space, not only curated the interior design but also created media art. LED panels installed in the showcase display seasonal-changing videos while LED model speakers, reacting to rhythms, move in sync with the music. Moreover, offering an olfactory experience, a cozy wood-scented installation exclusive to LUCKY CHOUETTE's flagship store adds to the sensory encounter.