peaches D8NE

Based on the street car culture, the lifestyle brand Peaches has revamped the mixed cultural space Peaches D8NE located in Seongsu-dong. Aiming not only to appeal to culture enthusiasts but also to provide a unique experience to the general public, Peaches targets a new exploration of lifestyle based on automobile culture. Within three distinct spaces, diverse programs are integrated.

The intention was to exhibit the brand's identity through the adaptable nature of the space, emphasizing the keyword "versatility," allowing it to constantly evolve. Moreover, the objective was to design Peaches D8NE as a unique mixed cultural space by offering diverse possibilities within the space.

Comprising retail, cafe, and F&B establishments, Peaches D8NE was designed with modular furniture, allowing free movement and rearrangement. It was structured to facilitate different types of alterations such as shelves, hangers, and image walls according to requirements. A large table constructed as a stage apparatus is vertically movable and also functions as part of the lighting structure. Additionally, various adaptable furnishings both indoors and outdoors were incorporated to directly engage users in experiencing the brand's image.